Your data, our commitment
We like transparency, and we believe you do too.
As marketing leaders, we appreciate the power of data, but also understand the responsibilities that come with it. We collect and use certain pieces of information to personalize your experience with our website and to keep in touch with you. Our website uses some technologies that help us with qualitative research and to stay relevant to our visitors and clients. Unless you filled out one of our webforms (which are HubSpot powered and connected to our CRM), information is collected anonymously and often on aggregated level. Here are the tools we are using and what they do.
Hotjar - a nifty little code snipped that helps create heatmaps and records certain page interactions. It can also be used for pop-ups, surveys and forms. Data is being anonymised and PII compliant. The recordings and heat maps help us to optimize our page content, change the order of paragraphs and place calls-to-action in the best spots.
SEMrush - a popular solution for marketers to monitor their own SEO efforts while keeping an eye on competitors. This tool does not track any user interaction on our website, but analyses Google search results. The result is a comprehensive resource to track trends and evaluate campaigns, both organic and paid.
Social media 'pixels' - We use LinkedIn, Twitter and Facebook pixels which help us track conversions from social ads, optimize ads based on collected data, build targeted audiences for future ads, and provide the ability to remarket to 'qualified leads' (people who have already taken some kind of action on our website and/or shown an interest in our services). When you visit our site, a direct connection between your browser and the social media platform may be established via the plugins. This enables LinkedIn, Twitter and Facebook to receive information that you have visited our site from your IP address. If you then, for example, click on the Facebook “Like” button while logged into your Facebook account, you can link the content of our site to your Facebook profile. This allows Facebook to associate visits to our site with your user account. Please note that, as the operator of this site, we have no knowledge of the content of the data transmitted to Facebook, Twitter and LinkedIn or of how these platforms then use the data otherwise. If you do not want your social media channels to associate your visit to our site with your social media account, please log out of your accounts.
HubSpot - a marketing software suite which provides tools for social media marketing, content management, web analytics and search engine optimization. We use it primarily to create web forms, manage our customer data (CRM) and send out emails. You should definitely check them out or ask us more about their solutions.
Fastbase & Albacross - tools tracking companies (not individuals) via reverse IP lookup. They allow us to explore which organizations are showing an interest in our business. These (and similar tools) often also include databases that allow you to target specific businesses with your ads, if the IP ranges of those companies are known. We currently do not utilize the advertising capabilities, but might in the future.
Over time, this list may change. In our industry we get to experiment with plenty of new tech and also like to try out solutions for and on behalf of our clients.
What else is there to know? Interest based ads, ad blockers, private browsing etc. Not Peregrine specific, but good to know anyway:
There are a number of websites and platforms (including social media, see Facebook for example) that let you select which topics are indeed of interest to you or not. You can also try to buy yourself out of seeing ads, see here (no guarantees though).
Certain ad blockers are trying to suppress advertising displays, which in some cases will result in limited page functionality (some media pages will not show articles you clicked on unless you disable ad blockers - ads is what many publishers use to fund their work, pay their editors etc.). However, opting out of interest-based advertising does not mean you will no longer see advertising online. It means that the company/companies from which you opt out will no longer show ads that have been tailored to your interests - so basically you will get the same amount of ads, but they will be less relevant to you.
Incognito mode and other private browsing modes can also be useful and provide a real level of local privacy protection that is easy to take advantage of. Pages you view in incognito tabs won’t stick around in your browser’s history, cookie store, or search history after you’ve closed all of your incognito tabs. Any files downloaded or bookmarks created will be kept. However, you aren’t invisible during private browsing. Going incognito doesn’t hide your browsing from your employer, your internet service provider, or the websites you visit. See also Do-Not-Track browser settings for: Firefox, Chrome, Edge, Internet Explorer.
If you have any questions, or want us to remove any personal data of yours (if we have any) please feel free to reach out