Lead Generation & Automation



Our approach to Lead generation and automation

It is no longer enough to just have great products and services. You now also need to have a strategy for how to build awareness around your value proposition, your team, values, and of course the products and services you offer. Today, independent of if you are a B2C or a B2B company, that strategy needs to be highly digital and designed for the entire customer journey. In fact, if you are selling to other companies, the opportunity to create value through digitilising your commercial operations has never been bigger.

Lead gen is about identifying and managing prospects throughout their customer journey from being a stranger to becoming a customer and ultimately an advocate. It is your goal to engage leads at the right stage, with the right message and at the right time – personalised and authentic, yet effective - maybe even automated.

Depending on your line of business, there could be hundreds of touchpoints during a prospect’s decision-making process. It is your responsibility to be there for them when they need you. Websites, search and social media are just a few ways to engage leads. With the right mix of owned and paid channels in combination with advanced technology, our clients are maximising their reach of new or extended audiences.  

Our team can help you create a solid lead generation strategy that will help your business stay competitive and grow. Learn how to evaluate and set business goals and KPIs. Work with us on creating content to entice your target audiences, and CTA’s to capture them at the right moment. Leverage landing pages, social media, and paid search to convert those prospects into leads, and eventually those leads into customers.

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Client feedback from Unifeeder


“When we decided to put more effort into marketing and increase our digital and online presence, we also concluded that we did not have the inhouse competencies to lay out a roadmap to get from where we were to where we wanted to be. We therefore entered an agreement with Peregrine to assist us create the Roadmap and the implementation plan.

The cooperation with Peregrine gave us what we were looking for, and the plan was subsequently implemented by ourselves with the support of Peregrine. The, down to earth, practical approach from Peregrine matched well with the way we do things at Unifeeder. There was no high flying “consultancy language”. We just got the job done in a very practical and efficient way!”

Niels Kjaer-Richardt
Director, Shortsea Service
Unifeeder A/S