Our approach to Marketing Strategy
Many businesses know how crucial digital channels are today for acquiring and retaining customers. Yet, many don't have an integrated plan to grow and engage their audiences effectively. Let us help you come up with a plan for your strategy that covers most modern customer acquisition avenues and buyer journeys – tailor made for your business.
A successful digital marketing strategy goes well beyond a few social media networks, some SEO, a bit of marketing automation and a B2B or B2C paid media plan. You need an integrated approach that is competitive in all those dimensions. As a data driven consultancy, we will prepare a baseline with you, defining the needs and making the case for investment in and/or changes to your existing digital marketing. We will look at your business goals, competitors, customers, and overall digital challenges. Further, we will also look at your processes, technology and organisational setup for opportunities of leveraging existing structures.
As a data driven consultancy, we will prepare a baseline with you, defining the needs and making the case for investment in and/or changes to your existing digital marketing. We will look at your business goals, competitors, customers, and overall digital challenges. We will also look at your processes, technology and organisational setup for opportunities of leveraging existing structures.
We have found that most companies are doing ‘digital marketing’, but few have a defined strategy that helps them stay on track, stay accountable, on budget and ahead of rivals.
Your digital strategy is a series of actions you take to help you achieve your overarching marketing goal. Your various digital marketing campaigns are building blocks within that strategy. The most successful businesses also have an effective marketing funnel (or flywheel) mapped out, a visualisation of customer journeys from when a customer is a stranger to when (and how) they become a lead, and eventually a customer, if not ambassador.
There are different frameworks to choose from, but all will clearly define the stages your prospect is in. Each stage has typically its own set of channels and messages. Knowing your audience is crucial to draft your messages, after all, your objective is to solve their problems by selling your solutions to the right person at the right time.
Client feedback from Vizrt:
”Peregrine was engaged to perform an analysis of our marketing processes, organisational setup and technology stack. This resulting in a roadmap that we now execute with their support. Peregrine is a very capable partner providing both a strategic and a hands-on perspective on how to run an effective marketing organisation in a digital context. I would not hesitate to recommend them as an insightful advisor.”
- Michael Hallén, CEO Vizrt Group, (owned by Nordic Capital)