Posts in Leadership
Meet our newest Marketing Technology Consultant, Yusuf

Please say hi to yet another new team member. Yusuf Erdal is about to complete his first week in our Stockholm office on Norrlandsgatan. Originally from Stockholm, he studied media technology and engineering and comes with a master’s degree in computer science and engineering from Linköping University. Read more about his background and role at Peregrine.

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Welcome to the team, Agnes!

Before the summer we have been advertising a vacancy for our digital marketing trainee program and the responses - quite frankly - were overwhelming. So much talent out there from great schools and excellent, highly relevant courses. In total we received upwards of 80 applications, with dozens of qualified candidates to go through. After some email correspondence with applicants we brought our top ten or so picks into the office to meet the team and for some thorough interviewing. In the end it was Agnes Erdmark who has been chosen as the best fit for us and our clients this time around.      

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Eye-tracking Tech with Tobii - From Science Fiction to Science Fact

One of the benefits of working for Peregrine in this highly advanced digital marketing field is that we get to try out the latest technology with your business partners and clients. One of those solutions we just launched with two of our customers in the Nordic telecom and finance sector. We are of course talking about the world leader in eye tracking, Tobii. See what this technology can deliver and why we’re so excited to be able to offer it to clients.

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How do you hire for the future?

Many of today’s businesses are lacking digital vision and strategy, and are held back by a somewhat conservative mentality and company culture. Our solution is to analyse and optimise (digitize where possible) processes first. We are looking at technology as an enabler for process improvement secondly, and only then do we look at the competencies needed to drive and leverage this process focused tech setup, by identifying the right people profiles. But what qualities are needed in new hires to future-proof your business?

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The new mandate of the CMO

One of the most popular topics in our industry is to elaborate on how the role of the CMO has changed, or will change in the near future. We believe the transition has been ongoing for a while, since the role has without a doubt changed a lot already. And our view is that there is actually a lot more coming for the CMO - good, but also challenging things. The area of responsibility will continue to broaden dramatically, and in many companies a CMO is next to the CEO the most important person around already.

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MarTech West 2018 - Impressions & Recap

Peregrine Founder and CEO Anders recaps his trip to San Jose where he attended the 2018 MarTech West conference. An industry leading event, he came back with new inspiration and some insights he’s sharing with our readers. The 3 day conference featured 100+ martech vendors, countless seminars, sessions and networking opportunities for marketing and tech savvy leaders.

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Peregrine training at Berghs School of Communication

Peregrine Founder and COO Jannis was invited to conduct training for a group of professional and active marketers at Berghs School of Communication in Stockholm. The participants came both from the advertiser and agency side. In times of marketing transformation, the need for guidance on this topic has never been bigger. It's crystal clear that in-house teams and agency eco-systems of talent are not assessing the available marketing technology stack that their efforts rely on.

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Wanted: Peregrine's next Marketing Transformation Trainee

We are looking for our next graduate to join our six month trainee program. Are you ready to take on new challenges, tackle a steep learning curve and solve real life problems? You’ll get to work with some of the best people and latest technologies in the digital marketing industry in the Nordics. Apply today and work with us and our clients in the heart of Stockholm. 

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Peregrine in growth mode - Meet newest team member Martin

As our client base continues to grow, so does our team. Martin Hennig recently joined Peregrine in November 2017. With a background in eCommerce, social media, inbound marketing, SEO/SEM and plenty of international experience, he will help our team with digital transformation strategies for B2B clients across Scandinavia, as well as lending a hand in any other online marketing related tasks and projects.

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