Peregrine now a Doubleclick partner
We are excited to announce that as of May 2018, we at Peregrine can now offer our clients even more support with MarkOps and AdOps with the aid of the Doubleclick suite. Doubleclick is an ad serving platform and part of Google's group of companies since 2007, which offers a full-funnel digital media management and optimization solution.
“By leveraging Doubleclick we can provide our clients with even more full-funnel AdOps help. Doubleclick will substantially increase our targeting options for digital advertising, as well as leap-frog our capabilities regarding machine learning and AI. The market has shifted towards more automation of paid marketing, both broad reach-marketing and one-to-one. The cross-channel reporting and attribution – coupled with the feedback-loop to both Google Analytics and the Doubleclick DSP – allow for a full funnel approach leveraging Machine Learning and AI to optimize media spend.
Doubleclick has a track record of being ahead of the curve in these aspects – which allow us to focus on more strategic decision-making with our clients to drive larger changes”
--- Dennis Guldstrand, Marketing Strategist at Peregrine
Let us know if you want to know more how we can assist you with taking your Marketing- and Advertising Operations to the next level!