Posts tagged CMO
The new mandate of the CMO

One of the most popular topics in our industry is to elaborate on how the role of the CMO has changed, or will change in the near future. We believe the transition has been ongoing for a while, since the role has without a doubt changed a lot already. And our view is that there is actually a lot more coming for the CMO - good, but also challenging things. The area of responsibility will continue to broaden dramatically, and in many companies a CMO is next to the CEO the most important person around already.

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