Posts tagged MarTech
We’re continuing to strengthen our team, welcome aboard, Johan!

Peregrine is thrilled to announce the addition of yet another great asset to our Stockholm team as Johan Kesselmark, Senior Marketing Transformation Consultant, joins us this August 2018. Johan brings his A-game to the table when facing clients challenges in their performance marketing set-up and way-of-work and we’re looking forward to learn from and with him.

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Eye-tracking Tech with Tobii - From Science Fiction to Science Fact

One of the benefits of working for Peregrine in this highly advanced digital marketing field is that we get to try out the latest technology with your business partners and clients. One of those solutions we just launched with two of our customers in the Nordic telecom and finance sector. We are of course talking about the world leader in eye tracking, Tobii. See what this technology can deliver and why we’re so excited to be able to offer it to clients.

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Peregrine now a Doubleclick partner

We are excited to announce that as of May 2018, we can now offer our clients even more support with MarkOps and AdOps with the aid of the Doubleclick suite. Doubleclick is an ad serving platform and part of Google's group of companies since 2007, which offers a full-funnel digital media management and optimization solution. Peregrine strategist Dennis explains why this is a game changer for our customers.

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MarTech West 2018 - Impressions & Recap

Peregrine Founder and CEO Anders recaps his trip to San Jose where he attended the 2018 MarTech West conference. An industry leading event, he came back with new inspiration and some insights he’s sharing with our readers. The 3 day conference featured 100+ martech vendors, countless seminars, sessions and networking opportunities for marketing and tech savvy leaders.

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Data Management Platforms Part II - Picking the right DMP for your organisation

After the overwhelming interest in our previous DMP Q&A blog post, we decided to dig a bit deeper and highlight some areas we received questions about. Welcome to part two of Peregrine’s data management platform spotlight! DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. But what are some key features and qualities to look for in your DMP? Last week we suggested you base your evaluation on scalability, analytics capability, security, retargeting & prospecting, media integration and tag management as well as local support. Here is what we mean by that in more detail.

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Data Management Platforms - Q&A

There is a lot of talk in the marketing industry about utilizing as much data as possible, and some brands think of implementing a DMP (Data Management Platform) to realize that ambition. In this little Q&A piece we will guide you through some things to take into account before thinking further, the alternatives out there, the cost associated with a DMP and how you get started.

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Marketing Automation – Facts meet Fiction – A practical guide for SMBs

In the long list of software options that can help your business grow, Marketing Automation should be near the top. In the past decade, it has become one of the most in-demand tools for marketing professionals. Companies of any size can benefit from it, but it is an investment that needs attention. For more high end tools, the launch will take weeks, if not months. But if done right, Marketing Automation deployment can bridge the gap between marketing and sales, integrate with various parts of your business and increase your efficiency dramatically.

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