Posts tagged Marketing Tools
How to create a customer journey map for your business and apply it to your marketing strategies

Through customer journey mapping, you can make vital improvements to your operations that will result in better customer experiences and therefore greater sales. This guest blog will discuss what customer journey mapping is, why it is so important, and how your brand can develop its own customer journey map.

Read More
The Best Marketing & Productivity Tools for Nonprofits

Marketing your nonprofit, foundation or charity can feel like a catch 22. You want the money you collect through your fundraising activities and sponsorships to go to those in need, the programs you run, and the bills you have to pay. Marketing cost almost seems like a waste you want to feel guilty about. Well, you shouldn't. Because without raising awareness to said fundraising activities and sponsorships, your organisation is limited to word of mouth and a geographically restricted network, which means less funding for your great cause. For many nonprofits, a low investment in marketing comes with a respectable return. Here are some ideas.

Read More